April 1, 2014

By Minal Bopaiah New York magazine’s pop culture site Vulture and Chartwell have teamed up to discern what makes a site visitor return to a site. While Vulture is not a subscription site, the study is interesting for one main reason — it looked at time on site as a function of initial referral source. It turns out that visitors who landed on the Vulture site from Twitter were 50% more likely to return than those that landed…