Twitter May Convert More Site Visitors to Loyal Readers than Facebook or Google
By Minal Bopaiah New York magazine’s pop culture site Vulture and Chartwell have teamed up to discern what makes a site visitor return to a site. While Vulture is not a subscription site, the study is interesting for one main reason — it looked at time on site as a function of initial referral source. It turns out that visitors who landed on the Vulture site from Twitter were 50% more likely to return than those that landed…
