Case Study Lesson: Lower App Prices to Gain More Marketing Traction

Subscription Site Insider's newest exclusive Case Study reveals why lowering the price of your mobile app might be a terrific marketing decision. MapMyFitness CEO Robin Thurston shares that the paid versions of his company's 20 or so apps (for iPhone, Android and Blackberry) are now priced at $1.99 down from $4.99 but app revenue is still about the same because the company is selling more apps. How? In lowering its app prices, MapMyFitness made its apps…

New York Times Paywall Paying Off; 85% of US Print Newspapers Planning Paywalls

Amidst news that The New York Times paywall strategy looks to be working, we also find survey results saying that 85% of newspapers that aren't currently charging for online content might do so in the future. As we've long suspected, paywalls and paid online content could be the key to saving news business. Citigroup analyst Leo Kulp calls sales of online subscriptions by The New York Times "robust" and says the loss of online advertising revenue is…

Apple’s New In-App Subscription Policy Is Good News for Subscription Sites

There's news from Apple today that the company quietly revised its in-app subscription policies and this should be welcome news to subscription publishers. The two biggest developments are: 1. It is no longer a requirement that an external subscriptions must be also offered as an in-app purchase. Publishers can now link to purchased or subscription content outside of the app without also requiring a similar or better deal in the App Store. So yes, there can…

Glenn Beck to Launch $4.95 per Month Digital Subscription Service

Glen Beck's announcement this week that this September he's adding online subscription-only video network to his media empire, made cable networks and paid content folks take notice. If anyone can make such a bold move, it might be Beck, who already has over 80,000 subscribers to his site GlennBeck.com. GBTV will cost $4.95 per month to access Beck's show and $9.95 a month to subscribe to all of the site's programming.The cable networks (like Fox, which…

Case Study Lesson: How to Turn Hot News Topics into Paid Content Products

Subscription Site Insider's newest exclusive Case Study reveals how Judy Doherty, president of Food and Health Communications reveals, turned a news event into a record number of product orders in just 24 hours. When the FDA recently announced that the Food Pyramid would be replaced by MyPlate, Doherty took the following steps to turn news into profit: 1. Had her graphic designers and writers ready to create new products explaining MyPlate the moment the announcement was…

Subscription Publishing Trends from SIPA Show: Mobile Publishing, E-Learning and Filtering Content

Yesterday I spoke at the annual conference of the Specialized Information Publishers Association (SIPA) in Washington, DC. Judging by the standing-room only crowd at the landing page and paywall presentation I gave along with copywriter Bob Bly, online conversion continues to be of utmost importance to information publishers and marketers. Everyone feels like they could do better, by testing more, switching up the design and adding new features like video testimonials. Here are some other trends…

Get the Executive Summary of Our NEW Dating Site Industry Benchmark Study

Our publisher Anne Holland is thrilled to announce that our sister site Subscription Site Insider, in partnership with Courtland Brooks, is about to publish a new landmark study: the Dating & Matchmaking Site Benchmark Report.But first we need your help, and we are prepared to bribe you for it :-).If you are in or allied to this industry, pleasetake our quick two minute, anonymous survey: http://www.subscriptionsiteinsider.com/datingbenchmark.html(quick & anonymous)Everyone who participates will receive our Executive Summarywith…

Twitter and Google’s Newest Social Media Buttons for Your Subscription Site

News in the world of social media buttons this week:  Twitter debuted a Follow button for third-party sites. It is the equivalent of the Facebook Like button. The new Follow button lets Twitter users instantly follow a Twitter account without having to leave the site they're on. Here are the instructions from Twitter on how to add a Follow button to your site. It is easy to install. Also, Google has recast its +1 Share button.…

B2B Publishers Expect Double-Digit Revenue Growth From Online Media, New Site Launches & Events

B-to-B publishing is alive and well, and publishing CEOs see the best opportunities in online publishing and events, according to a new survey of B-to-B CEOs from Folio Magazine. B-to-B publishers of all sizes can learn a few key lessons from the survey results, including why now is the time to launch a membership or subscription site: E-media was the fastest growing revenue stream last year (cited by 68 percent of larger publishers and 52 percent of…

How Online Publishers Can Protect Themselves From Social Media Liability

Improper use of social media can mean more exposure to potential litigation. Example: NBA referee Bill Spooner sued the Associated Press for a tweet one of its reporters made during a game.The Specialized Information Publishers Association (SIPA) recently held a webinar on social media liability that got me thinking. The most important take away for online media was that if you treat social media as another content channel, and keep the same standards and practices…

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