Online Subscription Game Site World of Warcraft Sponsored by Mountain Dew

Proving you can indeed sell ads to a paid subscription game, Brandweek reports that World of Warcraft has sold an extensive sponsorship to Mountain Dew. Last summer the soft drink experimented with web 2.0 marketing, so if you're trying to sell ads to a 'cutting edge brand' in your niche, try surfing at Facebook brand fan pages. The sponsorship includes a 14-day free trial of the game online. This is a classic type of subscription site…

Print Subscription Marketers Seeing ~35% Conversions on Trials Marketed Online

In a discussion over at LinkedIn's Circulation Network Group, a networking group of mainly print publication circulation marketers, the question came up, "What are your conversion rates for trial issues marketed online?" Print newspapers, newsletters and magazines all now fairly routinely offer a trial print subscription online. However, most don't require a credit card number for a trial -- instead they rely on heavy follow-up marketing to close the deal and "convert" the trial to a…

$26 Billion B2B Trade Publishing Industry Grew 1.8% in 2008

The good news is Outsell Inc's 2008 B2B Trade Publishing Market Size Report, published in April 2009, showed 2008 wasn't as bad a year as expected. B2B trade publications have seen a steady loss of ad dollars to Google for the past six years, and recessions are infamous for crushing trade show revenues. Yet, overall the market held steady. In this universe, holding steady might be counted as a major win. I have a pet peeve about…

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