Facebook Invites Select Publishers to Test ‘Instant Articles’

On May 12, Facebook launched Instant Articles, a new tool that allows publishers to create interactive, multimedia articles for the Facebook mobile app, while
On May 12, Facebook launched Instant Articles, a new tool that allows publishers to create interactive, multimedia articles for the Facebook mobile app, while allowing them to retain control of their content, brand, revenue and publishing schedule. Publishers can sell ads in their articles or use the site's audience network to monetize unsold inventory. They can also track data and traffic in real time through comScore and other analytics. According to Facebook's Chief Product Officer Chris…...

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