Case Study Lesson: Using Overlays to Increase Free Registrations, Paid Subscriptions

Our newest, exclusive Subscription Site Insider Case Study reveals how Dow Jones Local Media Group uses overlays to turn newspaper visitors into paying online subscribers. Although 99% of online dating sites use overlays to garner more email opt-ins and free registered users, it's not a tactic we see used very often by mainstream subscription publishers. So we were thrilled when Insider Member Kurt Lozier, SVP Dow Jones Local Media, offered to share his early-stage test results…

What Dating Sites Can Teach Other Subscription Sites: Testing, Testing, Testing

Dating is certainly the most competitive niche in the subscription site world, with numerous sites battling it out, a short period of retention (averaging three months) and a user who leaves forever if your site does its job. Dating site marketers have to be the sharpest of the sharp. And what do they know that can help you with your subscription site? You probably already know that you need to test. But this graphic from our…

American Express, Verizon Wireless Join Forces on Mobile Payments

Verizon Wireless and American Express announced today that are joining forces to offer mobile payments using one's cell phone number and a pin number as authentication, rather than a credit card number. According to AllThingsD.com, 100 million Verizon subscribers will be able to use the new service to shop on any Internet-connected device, including a PC, phone or tablet. Subscribers will have to sign up for a Serve account through American Express, which can be funded…

Are Consumer Magazines Making Money on Digital Offerings?

So every consumer magazine has some sort of digital arm by now, but is the digital piece driving profits? Folio and CDS Global partnered to produce a report, Monetizing the Digital Revolution, which has some of the answers. Here are some of the most interesting findings: Digital-only still represents a small piece of the consumer publishing pie - only 12% of gross revenues in 2010, but that represents a 24% increase in one year. By 2016, publishers…

Hearst and Interweave to Launch Daily Deals Sites

Think Groupon and Living Social have the market cornered on daily deals or group deals sites? Think again, especially if you are a niche publisher. Companies with niche publications are rolling out their own group-buying sites this summer. In late August, Hearst, which owns Road & Track as well as Car and Driver magazines, will launch offers aimed at the male-dominated readers of these two publications. Hearst will be using a deals platform built for big…

$5 Kindle eBook of Free Online Content Grosses $15k in Under 24 Hours

Think people won't pay for content that is already available for free on the Internet? Sure they will.  This example from Ars Technica is fascinating: Ars Technica's John Siracusa wrote a 19-page review of the new MAC OS X operating system. He offered it for free at his site (where it got 3 million views) and as a $5 ebook on Amazon's Kindle. In less than 24 hours, 3,000 copies of the ebook were sold bringing…

New Technology Turns Webcams Into Credit Card Readers, Improves Conversion Rates

Software company Jumio today introduced a solution called Netswipe Scanning which will allow your subscription site customers to use their webcams as credit card readers. Basically the customer is prompted to hold up the credit card to his or her webcam and Netswipe scans it and inputs the data into credit card processing. Here are a few potential advantages of using this technology: Reduction in fraud. Netswipe turns a "card not present transaction" into an "online…

LinkedIn Becomes an Important Traffic Source for Online Publications

LinkedIn can be a major source of Web traffic for your subscription site and it should be a key part of your social media strategy. Just last week, LinkedIn surpassed MySpace became the 2nd largest social network (33.9 million unique visitors) after Facebook. And all that inbound traffic can lead to plenty of outbound traffic, i.e. TechCrunch reported a few weeks back that LinkedIn is its biggest source of social media traffic. So how to…

Trend to Watch: Facebook Editions and “Google Editions” to Follow?

In a strategy shift from growing its number of users to getting its users to spend more time on Facebook, the social networking giant is getting ready to serve you your daily news right within the Facebook platform. Forbes' Jeff Bercovici reports Facebook is "asking a select number of news outlets to produce "Facebook editions" - basically, app versions of themselves that can be read and consumed right there on Facebook."Reportedly CNN, The Washington Post and…

Recurring Billing Provider Braintree Payment Solutions Raises $34 Million

We're always on the lookout for the best payment solutions for subscription sites. Braintree Payment Solutions has gotten lots of buzz recently. Just last month, the Chicago-based company raised over $34 million in Series A funding. Braintree also keeps signing on big name clients such as Living Social, OpenTable, Picknik, etc. Here are some things to know if all the buzz has you considering Braintree as a payment solution: Braintree is an all-in-one solution - offering…

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