Named one of Fast Company’s most innovative companies for 2015, Fuhu is launching subscription tablets for kids, reported Fast Company yesterday.For $9.99 a month and a two-year commitment, parents can get a nabi Pass Tab, so Jane and Johnny can have their very own Android tablets, the nabi 2S. Complete with unlimited, kid-friendly content from Disney, DreamWorks, Cartoon Network, National Geographic, the tablet also features the Wings Adaptive Learning System with more than 300,000 questions on reading, writing, math and other subjects. Though the nabi Pass program is not available yet, parents can pre-order tablets online.According to the nabi Tablet website, this program is the first of its kind, and the monthly subscription includes “all you can eat” movies, videos music, eBooks and apps with a selection list that is updated monthly. It also includes 400 features, as well as a “no questions asked” guarantee. If the tablet breaks, Fuhu will replace it for free. Through the nabi website, parents can set preferences on the parental dashboard, including setting time limits and getting activity reports.Though Fuhu says this program is the first of its kind, it has competitors who have produced similar products and programs. Last year, for example, we reported on Noggin, Nickelodeon’s video subscription service for kids, and YouTube Kids, a free iOS and Android app for kids 4 and up. A quick Google search will yield dozens of results for kid-friendly tablets including kids’ editions of the Amazon Fire and Kindle tablets and LeapPad. Will the program be unique enough to garner a decent share of the market?Insider Take:This product launch is another example of a company diversifying its income by adding a subscription product. In this case, it comes with a shiny, new tech toy as a sign-on bonus and well-known features and brands to attract parents. As with any new subscription venture, however, it is difficult to estimate the potential success of this program. We are initially skeptical.To really attract parents, the product has to include content that can’t be found for free elsewhere, and subscribers have to be willing to commit to two years up front. It might be safer – and more lucrative – to offer a free trial and to eliminate the two-year commitment or reduce it to one year. A longer commitment will improve retention, of course, but if the initial offer doesn’t entice someone into subscribing, there won’t be any subscribers to retain.As always, we’ll keep an eye on this subscription offering to see how it fares with consumers. Stay tuned for updates!