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What are your goals for business, media strategy and acquiring new subscribers? Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the
Last week Adobe (NASDAQ: ADBE) reported impressive financials for the second quarter of fiscal year 2016, which ended June 3. At the top of the
In this week’s subscription headlines, the Boston Globe runs a wraparound front-page ad, the Netflix $2 price hike is just a week away, and Verizon
American Express and Costco are officially divorced and all Costco-issued AmEx cards are being replaced with Citigroup Visa cards. This could cause involuntary churn for
Five on Friday this week explores social media ad trends, using PowerPoint powerfully, benefiting from mobile, using free content and landing page conversion.
A class action lawsuit has been filed in California alleging that Synapse Group, Inc., a magazine subscription agent, violated California law for failure to adequately
As competition in the streaming music industry heats up, Spotify is shifting its focus, reports Business Insider. Spotify will concentrate on growing its advertising revenue
Does your subscription management or billing platform connect you to Account Updater – a service offered by Visa, MasterCard, Discover and more recently, American Express
Last week Birchbox announced changes to its popular points program, angering many subscribers who have threatened to cancel their subscriptions.Birchbox made a number of missteps
As ad blocking continues to grow, the New York Times is preparing to meet consumers halfway by offering an ad-free digital subscription, reported the Wall
