Russell Perkins, Subscription Insider guide to data publishing strategy and Managing Director of InfoCommerce Group, explores the recent Courtroom Insight pivot and why he believes the company will ultimately be able to offer the original data it originally tried to provide.
Pivoting A Business Model: Courtroom Insight Read More »
Russell Perkins reminds data publichers to be careful not to fall into the trap of rushing to adopt new technologies just because they get a buzz around them. Youll only end up confusing your customers … and yourself … about the true ways you offer value.
Blockchain: The Next Big Thing Read More »
Its not news that fraud is rampant in online advertising. It turns out that one of the biggest reasons is the fact that the buyers and sellers of online advertising in large part do not deal directly. They transact through third-party brokers and marketplaces. Can a central database of publishers and their authorized partners fix programmatic advertising? Russell Perkins, Subscription Insider Guide to Data Publisher Strategy and Managing Director of InfoCommerce Group, explains.
One key dynamic of the data business is that the strongest businesses serve single, tightly-defined markets, typically a single vertical market. The problem for data publishers attempting to build products with horizontal coverage across multiple markets, or who want to play in large consumer markets, comes down to a very simple reality: its hard to be everything to everybody. Russell Perkins, Subscription Insider Guide to Data Publishing Strategy and Managing Director of InfoCommerce Group, explains.
Bigger Is Not Always Better Read More »
Russell Perkins, Subscription Insider’s Guide to Data Publishing Strategy and Managing Director of InfoCommerce Group, has discussed beforehow data providers can leverage their central, neutral market positions. But there is a level above this enviable market position. Its when data actually starts to drive commercial transactions.
Data as the Driver of Commercial Transactions Read More »
Intent data is an indication that an individual or organization is actively interested in purchasing a specific product or service. Russell Perkins, Subscription Insider Guide to Data Publishing and Founder and Managing Director of InfoCommerce Group, explains why media companies are in a great position to generate sales intent far beyond its current focus on.technology companies.
The New World of Intent-Based Sales Lead Data Read More »
If you have ever wondered how you could compete against a free, government online database, Russell Perkins, CEO of InfoCommerce Group and Subscription Insider Guide to Data Publishing Strategy, has your answer. Russell walks through how the company Unbiased used the same data as a government database and created a commercial success.
More Than Just Good Data Read More »
Democratization is the latest trend in data. While it is rapidly acquiring multiple definitions, the one I find most useful suggests that there is a growing opportunity to open up complex datasets to people who could benefit from them, but havent traditionally used them. Russell Perkins, Subscription Insider Guide to Data Publishing, explains.
The Democratization of Data: A Timely Trend That Empowers Users Read More »
Regular readers know that Russell Perkins is focused (fixated?) on a concept he calls central market position. A central market position is important because it can be monetized. Russell discusses examples of companies leveraging this position and shows how others can monetize and start identifying market needs to become the center of their own markets.
Monetizing the Middle Read More »
B2B prospect identification and targeting have come a long way in the last few years. Things that once seemed impossible are now taken for granted. As Subscribcription Insider Guide to Data Publishing Strategy, Russell Perkins explains, CaliberMind is an example of company that shows that data opportunities are everywhere – and that the tools needed to collect, process and apply data continue to get more and more powerful.
Getting Inside the Head of a Sales Prospect Read More »
Convert. Retain. Grow.
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