Source: Bigstock

A recent Gartner blogpost points to some interesting limitations and opportunities surrounding intent data. Let's start at the beginning by defining what it is. Simply put, intent data is an indication that an individual or organization is actively interested in purchasing a specific product or service. You may already be familiar with sales triggers. One classic sales trigger is so-called "new move" data. It's valuable to know when a company moves offices because it is highly...