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Can a Centralized Database of Publishers and Their Partners Fix Programmatic Advertising?

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It's not news that fraud is rampant in online advertising. It turns out that one of the biggest reasons is the fact that the buyers and sellers of online advertising in large part do not deal directly. They transact through third-party brokers and marketplaces. Increasingly, it's now computers ordering through third-party brokers and marketplaces - the wonderful world we call programmatic. With no humans watching, much less policing the buying process, it is not surprising that crooks and thieve...

 

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Russell Perkins

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