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Minal Bopaiah

UK Gets Another Streaming Video Site, Indian Music Goes Paid, and New Kindle Fire Apps for NYT and The Telegraph

Entertainment and Streaming, Industry Announcements, News, Subscriber Acquisition, Subscription Apps /

As our 2013 Online Subscription Benchmark Report predicted, the subscription site industry is growing. Just this past week, a number of subscription sites launched around the globe for television, movies, music and news. In the UK, Netflix and Amazon’s Lovefilm just got competition from new kid on the block Wuaki.tv, which are undercutting subscription prices for streaming movies and television by offering a monthly plan for £2.99. However, the deal only lasts until September 13, 2013; after…

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The Pros and Cons of the New Ad-Based Video Paywall Idea

Business Strategy, News, Subscriber Acquisition /

Perhaps you’ve heard that the new, hot thing in paywalls is unlocking content after consumers view a Web-based video ad. But is this really a good idea? AdAge first reported on this new business model and the technology developed by Content Unlock to support it. A number of consumer magazines, including Maxim, Radar Online and Guitar World are already using it. In short, consumers can read content after watching a 15-30 second video ad. But this model is…

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Education Week Seeks Group Online Sales Account Executive

News /

Education Week, the most trusted voice in American K-12 education journalism for over 30 years, seeks a results-oriented Account Executive to drive revenue growth in our Group Online Subscription (GOS) product. Our GOS product serves an audience that includes Ivy-league universities, school districts, federal/state government agencies, service providers, and non-profit organizations.  It provides educators, administrators, students and lawmakers with pertinent information and insight on education issues and trends. If you’re a self-motivated, results-oriented, get-it-done sales professional with…

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Surprising Growth in South Africa and Denmark for Online Subscription Sales

FInance, News /

What’s the next big market for newspaper paywalls and online subscriptions sales? South Africa, according to the Global Entertainment and Media Outlook report issued by PriceWaterhouse Coopers earlier this quarter. Digital newspaper circulation spending in South Africa is expected to grow by 75.2% by 2017, which translates into about 215 million rand ($21.7  million). Current digital sales are estimated to be about 48 million rand ($4.8 million), while print sales are estimated to be about 2.6…

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Do Phone Calls or Online Forms Convert Better for Subscription Sales?

Business Services, News, Subscriber Acquisition, Subscription Apps /

Every subscription site should list a phone number which prospects and members can call to get their questions answered. But is it better to focus on phone calls or online form fills as your main conversion tactic? The answer depends on your type of content and conversion funnel. Just looking at the data, phone calls (whether incoming or outgoing) definitely lead to more immediate sales. In fact, up to 35% of calls lead to a sale for some…

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3 Email Marketing Tips for Paid Content and Online Subscription Sales

News, Subscriber Acquisition /

Did you know that email marketing is the best acquisition tactic for subscription sales, as reported by more than 150 subscription site executives in our 2013 Online Subscription Benchmark Report? Yet, while there’s a plethora of tips out there for email marketers, few are tailored for subscription content, i.e., marketers whose content is the product. But if you’re trying to sell your premium content to loyal free users, here are three great tips to optimize your campaigns: Make…

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TV is Biggest Source of News — or Should We Say Video?

FInance, News /

A new survey by Gallup found that “TV is American’s main source of news.” But with many Americans, especially younger ones, cutting their cords for Internet-based television viewing, perhaps it’s more accurate to say video is America’s main source of news. 55% of people in the survey said they got their news from television, with Fox and CNN receiving special call-outs. But because the survey asked about delivery not sources, the data is a little fuzzy. For…

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20% of Users Opt Out of Online Behavioral Advertising, 50% Opt-Out Predicted

News, Subscriber Acquisition, Technology /

One of the two critical self-regulatory measures when it comes to behavioral advertising (aka behavioral targeting) is that advertisers allow consumers to opt-out of behaviorally targeted ads. New research from the Interactive Advertising Bureau (IAB) found that one in five users (or 20%) opt out of behavioral ads. And the IAB expects the number to rise to 50%. This leads to a bit of a problem for marketers using this technique, since it’s highly effective for driving…

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When Bad Site Design Garners $1.5 Million in Subscription Revenues

Business Services, News, Technology /

While site design is important for optimizing conversions (and presenting a generally professional face to the world), it’s important to note that great design doesn’t necessarily convert — and bad design sometimes does. For example, Wall Street Cheat Sheet is garnering $15 million in gross annual revenues, despite having a site that’s “reminiscent of Yahoo circa 2003,” according to PandoDaily. It’s got all the design elements that innovative Web designers hate — banner ads, tickers, pagination…

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