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Minal Bopaiah

B2B Audiences Seek Mix of Traditional and New Media (Including Mobile), Says ABM Study

Business Services, FInance, News, Subscription Apps /

Last week, The Association of Business Information & Media Companies (ABM) released data from a forthcoming report that revealed that B2B marketers see events as the most powerful lead generation device for new audiences. Well, ABM’s full report was made available today and contained some other insightful benchmarks and statistics, namely: 74% of B2B audiences use a mix of traditional and new media, including mobile. The number one need from B2B publications is information on new products or…

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Estimated $3.5 Billion Lost to Online Fraud, Automated Screening Recommended

FInance, News, Payment Processing, Technology /

An estimated $3.5 billion was lost to online fraud (chargebacks and issued credits) in 2012, according to a new study released by online payment processor Cybersource. And even though the average fraud-by-revenue rate dropped .01% from 1% to 0.9%, the fraud-by-order rate increased from 0.6% to 0.8%. Moreover, international sales had a fraud twice as high at 1.6%. The average fraudulent charge was $200, averaged over both digital goods and services and physical products and merchandise.…

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Get Your Subscriber Emails Into Gmail’s ‘Primary’ Inbox

News, Subscriber Acquisition /

Perhaps you’ve noticed that gmail has changed its inbox setting once again, automatically separating emails into Primary, Social, and Promotions. This is a serious problem for subscription content sites for two reasons: 1. Having emails, especially newsletters, filed under Promotions will certainly decrease open and click-through rates. 2. Trying to figure out a way to game the system will just force Google to change (and not publish) their mysterious algorithm, much like the ongoing SEO wars between marketers…

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B2B Publications Find Events More Effective Than Advertising and PPC for Lead Generation

Business Services, Industry Announcements, News, Subscriber Acquisition /

B2B marketers say trade shows and conferences are the best marketing channels for lead generation and new product launches, according to a new report soon to be released by the The Association of Business Information & Media Companies (ABM). Specifically, 90% of marketers rate event attendance as a successful way to generate leads, and 76% say event sponsorship works well, too. These two marketing channels beat out advertising of any kind (print, email, display, and mobile).…

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‘The Week’ Grows Digital Subscriptions from 21% to 40% of Total Subscribers in One Year

News, Subscription Apps /

Unlike newspapers, consumer magazines have been hesitant to make their content available online. The Week is no exception, using both its US website and UK site to publish free, daily news updates, not the curated, summarized and analytical briefs available in its print edition. But in 2011, The Week began creating tablet and mobile apps that replicated its print content, and were only available after single-copy or subscription purchase. It then leveraged its print subscriber list…

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Millennials Consume News as Much as Any Generation, But Want Convenience and Quality

News, Subscriber Acquisition /

For the doomsayers of journalism, here’s inspiring news out of Canada: Millennials seem to love consuming news just as much as any other generation. The catch is that they want more diversity — from devices to publications. According to a new study by The International News Media Association, 18- to 24-year-olds in Canada read an average of 1.61 different newspapers each week, while 25- to 34-year-olds read 1.47 different newspapers a week, and 35+ read 1.49…

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Gannett and Netflix Grow Subscription Base, But Earnings Fall Short

Entertainment and Streaming, FInance, News /

Gannett Company, the owner of USA Today and other newspaper and television stations across the country, posted their second quarter earnings this week and reported a 5.2% drop. However, digital revenues saw a 20% increase to $374 million, mainly due to the implementation of a number of paywalls for the company’s regional papers. While the company does not break out subscription revenue from other revenue forms in its quarterly report, digital revenues now account for nearly…

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How the NSA Scandal Will Change SEO and PPC Practices for Paid Content

News, Subscriber Acquisition, Technology /

For years, Google, Yahoo and Bing have been the dominant search engines because of consumer trust. But the recent NSA scandal may change all that. With the Big 3 giving access to the government agency, alternate search engines have seen a spike in traffic. One notable competitor is DuckDuckGo, which publishes its traffic stats. Note the exponential growth after the NSA story broke: What does this mean for subscription sites and paid content? DuckDuckGo hooks into open-source resources…

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Video Streaming, Mobile TV to Hit $10 Billion by 2017

Entertainment and Streaming, FInance, News, Subscription Apps /

The mobile television and video streaming industry will hit $10 billion in overall revenues by 2017, according to a recent report by Juniper Research. The report mentions that subscription services will likely see the most growth, especially if they can make their content available across devices, including mobile and (most crucially) tablet devices. In terms of global concentration, the digital video streaming market is most concentrated to North America, Western Europe and Asia. However, Latin America, especially…

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Determining When to Collect Value-Added Tax for European Subscription Sales

News, Technology /

As I’ve previously reported, while US and European publishers didn’t have to charge a Value-Added Tax rate to print subscriptions, they do have to collect and remit VAT for digital sales of goods and services. And content is considered an Electronically-Supplied Service (ESS). ESS can also include: Web-hosting, distance maintenance of programs and equipment Software downloads or SaaS Images, text and information and database access Music, films and games, including video games Sports, scientific and entertainment broadcasts and virtual events E-learning According to…

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