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Business-to-Business Conversion Marketing: The Value of the Human Touch

Conversational Selling – via chat, events, and personalized marketing – leads to B2B success, in which you need fewer clients to fuel a subscription business model.

Source: Bigstock

In a recent column, I took a look at the numbers behind conversion marketing, from a general, consumer perspective. However, that does an injustice to business-to-business marketers, because the B2B side includes a number of effective tactics that are specific to the business world. In fact, business-to-business marketers are prioritizing conversions over other metrics to measure success. Of 316 B2B marketing pros polled in 2016, 44% prioritized turning leads into sales:

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Michael Moran Alterio

Michael Moran Alterio is Subscription Insider’s staff writer focused on subscription business trends and research. He is a journalist and data analyst with over 20 years of experience with a keen sense for the story behind the spreadsheet.
More Articles By Michael Moran Alterio

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