Bringing potential customers to the endpoint of the sales funnel is a complicated business, especially in todays convoluted marketplace of potential contacts with a new subscriber. But a multi-faceted approach to converting leads into subscriptions can also be powerful if marketers take care to optimize each potential point of entry.
Although 69% of marketers say that conversions are their top priority, the fact is that a typical good conversion rate only hovers around 3%. That means putting a lot of work into making those conversions. Here are some ideas for getting it right.