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New Customer Marketing: Always Be Converting

Bringing potential customers to the endpoint of the sales funnel is a complicated business, especially in todays convoluted marketplace of potential contacts with a new subscriber. But a multi-faceted approach to converting leads into subscriptions can also be powerful if marketers take care to optimize each potential point of entry.

Source: Bigstock

Although a real strength of the subscription business model is to retain customers who are happy to keep sending in subscription fees, the fact is that new growth requires new customers. Marketing to prospective subscribers and converting them into paying customers is the heart of conversion marketing. This column seeks to take a look at the primary strategies and tactics for converting leads into subscribers, based on what research data indicates about effectiveness and ROI....

 

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Michael Moran Alterio

Michael Moran Alterio is Subscription Insider’s staff writer focused on subscription business trends and research. He is a journalist and data analyst with over 20 years of experience with a keen sense for the story behind the spreadsheet.
More Articles By Michael Moran Alterio

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