Insight to drive subscription growth

Join

The Key To SaaS Success: Lock In Your Subscribers

Three technology giants have now hit market valuations of $1 trillion. And they have risen to dominate, in part, through subscription-oriented strategies.

Last month, Microsoft became the third U.S. company to hit a market capitalization of $1 trillion. The first was Apple, and the second was Amazon -- they breached that threshold last summer. One key to growth for these tech behemoths? All three rely on software as a service as a key revenue generator. Take a look at this graphic from the Financial Times, showing market capitalization over time for Apple, Amazon, Microsoft, and Alphabet, which is getting close:

(Source: Peter Wells, Bloomberg...

 

HELLO!

This premium article is exclusively reserved for Subscription Insider PRO members.

Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!

                   

Learn more about Subscription Insider PRO memberships!

Already a Subscription Insider PRO Member? 
Please Log-In Here!

Picture of Michael Moran Alterio

Michael Moran Alterio

Michael Moran Alterio is Subscription Insider’s staff writer focused on subscription business trends and research. He is a journalist and data analyst with over 20 years of experience with a keen sense for the story behind the spreadsheet.
More Articles By Michael Moran Alterio

Up Next

FTC Click-to-Cancel Revival Effort: Closed Comment Record Reveals Fight Over Scope, Save Offers, and Exemptions

2025 Recurring Payment Vendor Deals: Consolidation Builds the Payments Decision Layer

Amazon Prime FTC Settlement Moves Toward Claims Phase as Administrator Posts Jan. 2026 Filing Timeline

Register Now For Email Subscription News Updates!​

Search this site

You May Be Interested in:

Stop the Silent Revenue Drain: How top subscription brands are eliminating waste, protecting revenue, and building resilience for 2026.

Log In

Join Subscription Insider!

Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech.

Already a Subscription Insider member? 

Log In

Access these premium-exclusive features

  • Unlimited Access to Premium Content, Stats, Trends, Webinars, and News Archives
  • Deep Discounts on Subscription Insider Events and Training Programs.
  • Discounts from Partners, Monthly Office Hours, and More!
  • Member-Only Intel on Recurring Payments & Processing, Subscriber Retention, Subscriber Acquisition & Marketing, Subscriber Management, Legal and Compliance, Enhancing Customer Experience, Product, Pricing & Packaging, Subscription Ops, and More.

Monthly
(Normally $57)

Perfect To Try A Membership!
$ 35
  •  
Join Now
Billed every 30 days.
Cancel any time.

Annually
(Normally $395)

$16.25 Per Month, Paid Annually
$ 195
  •  
Join Now
Billed every 365 days. Cancel any time.
POPULAR

Team
(10 Members)

Normally Five Members
$ 997
  •  
Join Now
Billed every 365 days. Cancel any time.

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.