Kathy McCabe, Author at Subscription Insider

The Daily Only Has 80,000 Paid Subscribers

Leave a Comment / FInance, Subscriber Only / Kathy McCabe

Rupert Murdoch’s iPad-only subscription newspaper The Daily has just 80,000 paid subscribers, a sixth of the the number needed to break even. Recently word came out that the daily Murdoch has an average of 120,000 readers per week, but there was no confirmation of the paid number. The Daily offers a free two-week trial. After two weeks, subscribers pay 99 cents per week or $39.99 a year to read the publication.…

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Case Study Lesson: Using Syndicated Content To Acquire Paid Subscriptions

Leave a Comment / Subscriber Acquisition, Subscriber Only / Kathy McCabe

Powerhouse personal finance publisher Agora Financial, offers 18 different paid subscription titles (ranging from $29 to $6997), each featuring a different branded expert or team of experts with a particular investing niche or philosophy.The problem is, marketing is hard enough to do for one title these days.Handling 18 different titles at the same time could fracture your marketing team into pieces. Agora’s largely solved that problem by creating a single, umbrella publication that’s available entirely for…

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E.W. Scripps Testing Two Newspaper Paywalls

Leave a Comment / Subscriber Only / Kathy McCabe

Publisher E.W. Scripps rolled out paywalls on two of its newspaper Web sites last month – The (Memphis) Commercial Appeal and The Wichita Falls (Texas) Times Record News. Both sites allow free access to print subscribers and free access to up to 10 articles per month for casual readers. Others will have to pay $9.95 per month for full access to each of the sites.According to NewsandTech.com, “Times Record News is using Press + to govern…

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The Press of Atlantic City Erects Paywall

Leave a Comment / Subscriber Only / Kathy McCabe

The Press of Atlantic City this week began charging for access to its Web site for readers who would like to access more than 10 articles per month. Digital subscriptions now cost $6.95 per month or $69.95 per month. During local emergencies, such as hurricanes, the news site will open up its content for free. Publisher Keith Dawn justifies the paywall due to large traffic increases to the site over the past two years. The Press…

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Microsoft’s Zune Pass Changing Subscription Pricing for Music

Leave a Comment / Industry Announcements, Subscriber Only / Kathy McCabe

Microsoft will be introducing a new, lower priced version of Zune Music Pass October 3 at $9.99 per month. According to Zune Insider, “The plan will provide unlimited, on-demand access to more than 14 million songs and tens of thousands of music videos. Unlike the current Zune Music Pass offering, it will not include 10 MP3s to keep each month.” Some music fans have sounded off negatively on losing the MP3 downloads but according to Gizmodo,…

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Allentown Morning Call to Erect Paywall Oct. 10

Leave a Comment / Subscriber Only / Kathy McCabe

The Allentown Morning Call is erecting a paywall on the same day (October 10) another Tribune-owned newspaper, The Baltimore Sun, will also begin to charge frequent readers. With this addition, we estimate nearly 60 American newspaper websites now charge for content. The Morning Call will charge around 35 cents per day or a bit over $10 per month for its digital subscription. Casual users will be allowed to view up to 10 articles and content items…

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The Daily Not Hitting Target Subscription Numbers

Leave a Comment / FInance, Subscriber Only / Kathy McCabe

To date, News Corp.’s The Daily is averaging 120,000 readers a week, far less than the 500,000 that Rubert Murdoch says the online publication needs to succeed, reports BusinessWeek. The Daily is a online subscription site and the 120,000 figure is actually a mix of people who pay and people who don’t. The Daily won’t reveal paid subscription numbers.The Daily offers a free two-week trial and many of the 120,000 could be reading for free as…

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Paid Subscription Music Services Target Facebook’s Music Initiative

Leave a Comment / Subscriber Acquisition, Subscriber Only / Kathy McCabe

Subscription music services are counting on the new Facebook Music initiative announced earlier this week to attract millions of Facebook users into free trials of their services. At the f8, Facebook’s annual developers’ conference, CEO Mark Zuckerberg introduced the new Open Graph platform which will allow you to see which songs and tv shows, for example, your friends are enjoying. First up in a few weeks will be music-based apps music-based apps which will appear as…

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Paywall Pioneer Salon.com Re-Launching Membership Program

Leave a Comment / Industry Announcements, Subscriber Only / Kathy McCabe

One of the pioneering paywall sites — Salon.com (which first launched a paywall in 2001 though it wasn’t successful) — is taking another stab at offering exclusives to members — but not quite in the form of a paywall, rather a membership program. Salon CEO David Talbot tells The Huffington Post that today the site is re-launching its membership program Salon Core. For $45, members will receive more than $75 worth of benefits, such as music…

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The Baltimore Sun Will Be First Tribune Newspaper to Erect Paywall

Leave a Comment / Industry Announcements, Subscriber Only / Kathy McCabe

On October 10, The Baltimore Sun will become the first Tribune Co. newspaper to erect a paywall. In a memo released this week, publisher Tim Ryan outlined how the Sun’s new digital subscription will work: To encourage readers to sign up at launch, the Sun will offer a special introductory rate of 99 cents for the first four weeks. After the first month, digital-only subscribers will pay$2.49 a week or $49.99 for 26 weeks. Print subscribers will receive…

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Insight to drive subscription growth

Kathy McCabe

The Daily Only Has 80,000 Paid Subscribers

Case Study Lesson: Using Syndicated Content To Acquire Paid Subscriptions

E.W. Scripps Testing Two Newspaper Paywalls

The Press of Atlantic City Erects Paywall

Microsoft’s Zune Pass Changing Subscription Pricing for Music

Allentown Morning Call to Erect Paywall Oct. 10

The Daily Not Hitting Target Subscription Numbers

Paid Subscription Music Services Target Facebook’s Music Initiative

Paywall Pioneer Salon.com Re-Launching Membership Program

The Baltimore Sun Will Be First Tribune Newspaper to Erect Paywall

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