Powerhouse personal finance publisher Agora Financial, offers 18 different paid subscription titles (ranging from $29 to $6997), each featuring a different branded expert or team of experts with a particular investing niche or philosophy.The problem is, marketing is hard enough to do for one title these days.Handling 18 different titles at the same time could fracture your marketing team into pieces.Agora’s largely solved that problem by creating a single, umbrella publication that’s available entirely for free — The Daily Reckoning website and email newsletter. Refreshed six days a week with slices of content from the most recent paid titles, The Daily Reckoning contains sample articles and teasers promoting Agora’s 18 paid titles.The outbound marketing team only has to make one publication world-famous — the free one. Then inbound marketing efforts take over the funnel, converting free visitors and opt-ins down the paid subscription path to the choice of 18 paid titles that’s best for each visitor.To work, the site needs a continual stream of fresh visitors. Agora has found many of those visitors through offering free syndicated content to partner sites – in fact, links from syndicated content drive 15% of total site traffic directly … plus that traffic converts to opt-in offers (the first step of the path to a paid offer) 300% better than site traffic from most other sources.Members of Subscription Site Insider can read step-by-step directions to create a syndicated content program for a subscription site with tips including what has worked for Agora and The Daily Reckoning.