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Case Study Lesson: Using Syndicated Content To Acquire Paid Subscriptions

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Powerhouse personal finance publisher Agora Financial, offers 18 different paid subscription titles (ranging from $29 to $6997), each featuring a different branded expert or team of experts with a particular investing niche or philosophy.The problem is, marketing is hard enough to do for one title these days.Handling 18 different titles at the same time could fracture your marketing team into pieces.Agora's largely solved that problem by creating a single, umbrella publication that's available e...

 

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Kathy McCabe

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