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The Daily Not Hitting Target Subscription Numbers

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To date, News Corp.'s The Daily is averaging 120,000 readers a week, far less than the 500,000 that Rubert Murdoch says the online publication needs to succeed, reports BusinessWeek.The Daily is a online subscription site and the 120,000 figure is actually a mix of people who pay and people who don't. The Daily won't reveal paid subscription numbers.The Daily offers a free two-week trial and many of the 120,000 could be reading for free as part of their trials. After two weeks, subscribers pay 9...

 

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Kathy McCabe

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