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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Subscription Insider Announces Dates for Subscription Show 2025 with Strategic Focus on High-Volume Brands and Expert-Led Workshops

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Model, Business Operations, Business Services, Business Strategy, Case Studies, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, FInance, Freemium, Growing, Invoiced Subscription, Learning and Training, Magazines, Memberships, News, Newsletters, Payment Processing, Paywall, Pricing, Product Development, Regulation and Compliance, Research, Research and Benchmarks, SaaS and Cloud Services, Scaling, Subscriber Acquisition, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming, Technology, Tools /

Subscription Insider today announced that Subscription Show 2025, the premier event for subscription-focused businesses, will take place October 6-9, 2025, at Harborside in Jersey City, NJ. Located just minutes from New York City, this year’s conference is specifically designed for high-volume subscription brands, offering strategic insights and advanced growth strategies to address today’s most complex

Subscription Insider Announces Dates for Subscription Show 2025 with Strategic Focus on High-Volume Brands and Expert-Led Workshops Read More »

The B2C-to-B2B Growth Playbook: How to Structure a B2B Subscription Offering for Long-Term Success

Assocations, Business Model, Business Operations, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

B2B customers expect different pricing, onboarding, and support than consumers. Understand the key components of a scalable, profitable enterprise subscription model and where B2C businesses typically fall short.

The B2C-to-B2B Growth Playbook: How to Structure a B2B Subscription Offering for Long-Term Success Read More »