Jim Fosina, Subscription Insider Guide to Subscription Box Marketing and CEO of Fosina Marketing Group, shares some cost-efficient strategies for attracting new consumer customers and maximizing lifetime value while minimizing risk.
The subscription model that was once the sole province of book publishers and CD/DVD clubs has now gone mainstream. Marketers in all industry verticals are awakening to the potential of a subscription box offering. Jim Fosina, Subscription Insider Guide to Subscription Boxes, discusses these changes and eight key elements successful subscription box marketers focus on.
As millennials continue to exert greater control and influence over todays economic climate, it has become mission critical to understand their real-time spending patterns and methods to optimize effective marketing strategies and engagement. Jim Fosina, Subscription Insider Guide to Box Subscriptions, walks through why you need to adjust your marketing strategy with millennials in mind.