Jim Fosina


Direct to Consumer Subscriptions: The New Marketing Disruptor

The subscription model that was once the sole province of book publishers and CD/DVD clubs has now gone mainstream. Marketers in all industry verticals are awakening to the potential of a subscription box offering. Jim Fosina, Subscription Insider Guide to Subscription Boxes, discusses these changes and eight key elements successful subscription box marketers focus on.

Millennials are Leading the Shift to a Subscription Economy

As millennials continue to exert greater control and influence over todays economic climate, it has become mission critical to understand their real-time spending patterns and methods to optimize effective marketing strategies and engagement. Jim Fosina, Subscription Insider Guide to Box Subscriptions, walks through why you need to adjust your marketing strategy with millennials in mind.