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Effective Acquisition Strategies Critical for Subscription Marketers

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"84% of Subscription Businesses struggle to acquire new customers"

As media consumption patterns continue to shift from legacy media to a network of digital content/consumer intersections, consumers are embracing the subscription business model as a cost effective and efficient purchasing model. Pressured by a wide variety of time constraints these consumers are seeing great merit in procuring products/services in the "direct to consumer" channel.

Despite this growing trend, subscription mark...

 

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Jim Fosina

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