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Millennials are Leading the Shift to a Subscription Economy

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As millennials continue to exert greater control and influence over today's economic climate, it has become mission critical to understand their real-time spending patterns and methods to optimize effective marketing strategies and engagement. Millennials are leading the adoption of subscription services, in particular, subscription box services as you can see in this chart. If your focus is selling a subscription box, for your business to remain viable, you need a critical em...

 

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Jim Fosina

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