Millennials are Leading the Shift to a Subscription Economy

As millennials continue to exert greater control and influence over todays economic climate, it has become mission critical to understand their real-time spending patterns and methods to optimize effective marketing strategies and engagement. Jim Fosina, Subscription Insider Guide to Box Subscriptions, walks through why you need to adjust your marketing strategy with millennials in mind.
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Subscription Insider is uniquely focused on the business of subscriptions.
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