Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!

Dana E. Neuts

Five on Friday: SEO Secrets, Marketing Time Savers & Subscription Jobs

It is hard to believe it is Friday already, isnt it? Where did the week go? Before you head into the long holiday weekend, take a look at this weeks Five on Friday articles with SEO tips from Search Engine Land, marketing time savers from Constant Contact, security best practices from Recurly and social sharing advice from Strong Social Media. Weve also scouted out some top subscription jobs from LinkedIn.

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SaaS Provider Tableau Revamps Subscription Pricing Model

Last week Seattle-based SaaS provider Tableau (NYSE: DATA) announced it was changing its subscription pricing model for its products for new and existing customers. In an April 6 announcement, Dan Miller, Tableau’s new leader of worldwide sales, services and support, says the new model “signifies our ongoing commitment to help people more easily adopt and scale Tableau with greater flexibility.” The new model is effective immediately, and applies to all of its products – Tableau Desktop, Tableau Server and Tableau Online. This recurring revenue model:

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Adblock Plus Parent Eyeo Acquires Micropayment System Flattr

Last week Adblock Plus’s Parent Eyeo acquired Flattr, a micropayment and microdonation system. The two companies partnered last year to create a new Flattr as a way for consumers to automatically fund content they want to read using the Adblock Plus browser and the Flattr browser add-on. To set up automatic payments for content, a reader sets a monthly budget and Flattr’s algorithm distributes the “right amounts” to the “right sites” without the reader having to take any additional action like pushing a button or entering payment details. Then Flattr pays publishers, journalists and others for the content.

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YouTube TV is Now Available in Five Major Cities

After months of teasing the public, YouTube has officially launched YouTube TV in five major metro markets – New York, Los Angeles, San Francisco, Chicago, and Philadelphia. Following a one-month free trial, subscribers in those cities will pay $35 a month to get access to live television and more than 50 networks including ABC, NBC, CBS, Fox, ESPN, FX, USA, Disney Channel, Bravo and more. Showtime and Fox Soccer Plus are available as add-ons.

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Netflix Replaces Star Ratings with Thumbs Up and Thumbs Down

Last week Netflix (NASDAQ: NFLX) replaced its five-star rating system with a thumbs-up and thumbs-down system which it calls simpler and more intuitive. According to the announcement, a thumbs-up rating indicates you liked a particular show and want to see similar suggestions. A thumbs-down says you didn’t like a show and you don’t want Netflix to suggest it to you again. The item is still searchable, but it won’t be served up on your home page.

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This Week’s Subscription News: Apple, Android and AMI

In this week’s subscription news, Verizon is developing a digital TV sevice, Wired takes us inside Cheddar, and Android’s app revenue may overtake iOS in 2017. Also, this week AMI cuts jobs at newly-acquired Us Weekly, FT’s subscriptions see a boost from the U.S. election and Brexit, and Spotify helps grow paid music subscription revenue for 2016. We’ve got those stories and more on Subscription Insider.

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HTC Vive Launches Viveport VR Subscription on One Year Anniversary

Yesterday Taiwan-based HTC launched Viveport, a subscription service for virtual reality games and experiences. Following a one-month free trial, for $6.99 a month, VR fans can download up to five titles every month, including Mars Odyssey, Lumen, Stonehenge HR, Knock Out League, Arcade Artist, Apollo 11, Everest VR and more. HTC timed the launch to coincide with HTC Vive’s one-year anniversary which it called “Vive Day.” On Vive Day – April 5 – customers could get a free copy of Vive Studios’ VR Action game Arcade Saga, and new customers could save $100 on Vive.

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Five on Friday: Content Outlines, Successful Models and Brand Loyalty

In this weeks Five on Friday, weve got an interesting mix of content to help your subscription company grow and be more effective, including the keys to a successful subscription revenue model, pricing OTT content just right, using content outlines to improve writing, approaching brand loyalty like Amazon, 10 email mistakes not to make and, as an added bonus, information about our next Payment Processing Bootcamp in New York City!

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WWE Network Hits Record with Nearly 2 Million Digital Subscribers

On Monday, WWE (NYSE: WWE) announced that WWE Network, one of the early streaming video on-demand services, has hit a record number of subscribers. Following Sunday night’s WrestleMania, WWE Network now has 1.95 million total subscribers, a 7 percent increase after last year’s event on April 4, 2016. WWE Network now has approximately 1.45 million domestic subscribers, a 4 percent increase, and approximately 497,000 international subscribers, a 15 percent increase over subscriber totals the day after WrestleMania last year.

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Gannett, BH Media Group and The Guardian Announce Staff Cuts

In the last two weeks, at least three publishers – BH Media Group of Omaha, Gannett and The Guardian – have announced staffing cuts to reduce costs to offset declining revenue from advertising and circulation. BH Media Group, owned by Warren Buffet’s Berkshire Hathaway, is cutting 289 jobs and cutting costs by reorganizing sections of some of its 31 newspapers. Gannett is making cuts and reorganizing in Tennessee, and the Guardian continues its three-year plan which will include eliminating redundancies.

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