Why Cancellations Are a Critical Part of the Subscriber Journey

When handled the right way, a positive cancellation experience can actually retain subscribers.

It seems counterintuitive, but providing a positive customer cancellation experience actually leads to improved customer retention....

Home » Why Cancellations Are a Critical Part of the Subscriber Journey

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Filed in Best Practice and How To, Business Operations, Business Strategy, Customer Service, Pricing, Subscriber Only, Subscriber Retention

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!