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Why Cancellations Are a Critical Part of the Subscriber Journey

When handled the right way, a positive cancellation experience can actually retain subscribers.

Have you had difficulty canceling a subscription or membership? If so, maybe you can relate to a recent experience I had trying to cancel a magazine subscription with a large U.S.-based publisher. I subscribed to an upscale home design magazine several years ago, and finally realized that I never actually read it. It was a beautiful, glossy magazine with gorgeous covers, and the content was top notch, but it didn’t suit my lifestyle. It probably never did, but I likely subscribed because of a sp...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
More Articles By Dana E. Neuts

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