Don't forget about user engagement. That's the basic lesson of the Facebook app WSJ Social that The Wall Street Journal has just unveiled. If your business Model is a paywall site, your general approach is drive as much traffic as possible to the site and begin the conversion process - through free emails, trials, etc. The WSJ move is reminding us that engagement is important too, even if it takes place off the main site. But will…...
Home » What’s The Benefit of A Facebook App For a Paywall Site?
Hello There!
This premium content is exclusively reserved for Subscription Insider members.
Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.