What’s The Benefit of A Facebook App For a Paywall Site?

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Don't forget about user engagement. That's the basic lesson of the Facebook app WSJ Social that The Wall Street Journal has just unveiled.If your business Model is a paywall site, your general approach is drive as much traffic as possible to the site and begin the conversion process - through free emails, trials, etc. The WSJ move is reminding us that engagement is important too, even if it takes place off the main site.But will engagement convert more subscribers? Time will tell."We're breaking...

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