September 19, 2011

What’s The Benefit of A Facebook App For a Paywall Site?

Don’t forget about user engagement. That’s the basic lesson of the Facebook app WSJ Social that The Wall Street Journal has just unveiled. If your business Model is a paywall site, your general approach is drive as much traffic as possible to the site and begin the conversion process – through free emails, trials, etc. The WSJ move is reminding us that engagement is important too, even if it takes place off the main site. But will…

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Sample Help Wanted Ad to Get Qualified Sales Reps for Your Group Subscription Offerings

What’s the best way to find a salesperson for group subscriptions?  One publisher told us about an ad he placed on Craigslist that helped him find an incredible commission-only salesperson. The key: add trigger words in the copy to get a response from qualified candidates. Sample Ad: “A growing internet based business is looking for motivated, intelligent, responsible individuals to participate in our entry-level Leadership Development Program.This program is meant to provide participants: – A broad overview of…

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