What Subscription Site Audience Development Pros Can Learn From AOL’s Traffic-Source Plan

According to the leaked documents from AOL’s plans posted at Business Insider this morning, AOL’s audience development team expect their basic traffic to come
According to the leaked documents from AOL's plans posted at Business Insider this morning, AOL's audience development team expect their basic traffic to come from 5 major sources, listed here in order of anticipated size: 1. SEO =40% 2. Direct clicks from bookmarks, etc = 30% 3. External "partners" (presumably incl. affiliates) = 15% 4. Social media = 10% 5. Email newsletters = 5% ====================== Total = 100% In addition the team plans to gain 5-10% more traffic from PPC, paid search, and…...

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