What Subscription Site Audience Development Pros Can Learn From AOL’s Traffic-Source Plan

According to the leaked documents from AOL’s plans posted at Business Insider this morning, AOL’s audience development team expect their basic traffic to come from 5 major sources, listed here in order of anticipated size: 1. SEO =40% 2. Direct clicks from bookmarks, etc = 30% 3. External “partners” (presumably incl. affiliates) = 15% 4. Social media = 10% 5. Email newsletters = 5% ====================== Total = 100% In addition the team plans to gain 5-10% more traffic from PPC, paid search, and…

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