STAT PACK: Subscription Meal Kits in the U.S.

The latest data on the subscription meal kit market in the U.S.

In 2020, the subscription meal kit market was estimated to be worth $4.05 billion. It is expected to grow to $4.75 billion in 2021 and to $7.63 billion by 2024. Given the growing popularity of subscription meal kits, there have been many new entrants, each with a different offering, hoping to capture their share of the market. In February 2018, HelloFresh was the market leader, capturing 28% of the market, followed by Blue Apron at 22%.

In this STAT PACK, available only to Subscription Insider members, we’ll look at the average price per meal for the most popular subscription meal kits, where customers are buying their meal kits (online, in-store or a combination), and how COVID-19 has affected the subscription meal kit market as of March 2020. At that time, 62% of consumers surveyed said their shopping habits wouldn’t change, but we expect those results to have changed dramatically toward the end of 2020 and into 2021 as the pandemic continues.

This is great data for your next report, presentation, social media post or just to satisfy your burning curiosity. Do you subscribe to a subscription meal kit service? What’s your favorite and why? Let us know at [email protected].

Market overview

Global meal kit service market revenue, 2017 to 2025
Meal kit service market size in North America, 2017 to 2025
Meal kit companies’ market share in the U.S. as of February 2018
Global number of active subscribers of HelloFresh and Blue Apron, 2016 to 2019
Most popular subscription service categories in the U.S., 2018
Leading U.S. online subscription box retailers 2018, by number of visitors
Subscription meal kits in the U.S.: average price per meal, 2019, by company
Consumer purchase of meal kits in the U.S. in 2018, by platform
Investments in the food & beverage industry in the U.S., 2018, by category

Key players: Blue Apron

Global revenue of Blue Apron, 2014 to 2019
Global number of subscribers of Blue Apron meal kit, 2015 to 2019
Global number of orders from Blue Apron, 2015 to 2019
Order share of Blue Apron meal kits worldwide in 2019, by meal category
Customer share of Blue Apron meal kits in the U.S., as of 2019, by state
Customer share of Blue Apron meal kits as of 2019, by age
Global marketing expenses of Blue Apron, 2014 to 2019

Key players: HelloFresh

Global revenue of HelloFresh, 2013 to 2019
Global net revenue growth of HelloFresh, 2015 to 2019
Net revenue of HelloFresh from 2016 to 2019, by region
Global number of subscribers of HelloFresh meal kits from 2016 to 2019, by quarter
Global number of orders from HelloFresh from 2016 to 2019, by quarter
Global marketing expenses of HelloFresh, 2016 to 2019

COVID-19

Purchasing change in meal kits due to COVID-19 in the U.S., March 2020
Change in consumer spending on delivery of subscription meal kits due to COVID-19 in the U.S., by income
Change in consumer spending on delivery of subscription meal kits due to COVID-19 in the U.S., by generation

Download STAT-PACK-Online-Meal-Kit-Delivery-Services-US-Feb-2021 report here.Download

Filed in Consumer Services, Research and Benchmarks, Revenue and Sales, Subscriber Only, Subscription Boxes

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!