illustration of the number five, representing the five subscription business topics for this column, Five-on-Friday

Five on Friday: Apple Arcade, Ad Fraud and Ad Networks

Featuring Nike, Apple, Google and Washington Post
It is hard to be it is already fall. Where did the year go?!! Despite the changing of the seasons, the subscription economy is growing strong. In this week's Five on Friday, we talk about sneaker subscriptions (hint - it's not about the shoes)! Also, Apple and Google take their gaming subscription services live, two ad blockers for Chrome are caught in an ad fraud scheme, the Washington Post launches an ad network, and Marketing Profs shares some tips on how to get the attention of millennials and Gen Z....

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