Numerous online marketing trade associations have announced their latest initiative to bring structure and transparency to an industry that can only be called the Wild, Wild West of the data world: online audience data. Their approach offers some useful lessons to data publishers.
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Media consolidation continues as Hearst announces their acquisition of seven weekly newspapers from Hersam Acorn Newspapers, LLC in Fairfield County, Connecticut. The deal includes the print and digital assets of The Ridgefield Press, The Wilton Bulletin, New Canaan Advertisers, The Darien Times, The Shelton Herald, The Trumbull Times and The Milford Mirror. The newspapers will join the Hearst Connecticut Media Group which currently includes eight daily newspapers including New Haven Register, Connecticut Post, Greenwich Time, Stamford Advocate and The Norwalk Hour and 20 weekly newspapers.
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