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June 12, 2017

Ford Launches Month-to-Month Car Subscription Service ‘Canvas’

Auto-renew Subscription, Business Strategy, Consumer Services, Industry Announcements, News, Product Development, Revenue and Sales /

Ford Motor Company (NYSE: F) is the latest major vehicle manufacturer to launch a car subscription service. Ford calls the month-to-month subscription service Canvas, and it is currently only available in the San Francisco Bay area. The monthly subscription fee is based on the vehicle selected and mileage package, ranging from 500 (for no extra charge) to unlimited monthly miles (add $90 per month) selected. The fee includes the vehicle itself, routine maintenance, bumper-to-bumper warranty, comprehensive insurance, tire wear and tear replacement, registration and roadside assistance.

Ford Launches Month-to-Month Car Subscription Service ‘Canvas’ Read More »

Direct to Consumer Subscriptions: The New Marketing Disruptor

Auto-renew Subscription, Gift Subscriptions, News, Subscriber Acquisition, Subscriber Only, Subscription Boxes /

The subscription model that was once the sole province of book publishers and CD/DVD clubs has now gone mainstream. Marketers in all industry verticals are awakening to the potential of a subscription box offering. Jim Fosina, Subscription Insider Guide to Subscription Boxes, discusses these changes and eight key elements successful subscription box marketers focus on.

Direct to Consumer Subscriptions: The New Marketing Disruptor Read More »

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