March 28, 2017

Will Twitter Users Be Willing to Pay $20 a Month for Premium Features?

Last Thursday The Verge reported that Twitter is surveying users to gauge interest in a premium product that would include advanced analytics, breaking news alerts, audience insights and more. The premium features would be available through Tweetdeck, Twitter’s professional management tool. The Verge quoted Twitter’s survey to users: “Twitter is considering offering an advanced TweetDeck experience, with more powerful tools to help marketers, journalists, professionals, and others in our community find out what is happening in the world quicker, to gain more insights, and see the broadest range of what people are saying on Twitter…”

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Organic Search for Publishers: Understanding the Basics

In part one of Organic Search for Publishers, Kevin Novak walks through the basics of what organic search is and more importantly, why organic search is still relevant in the age of social media. If you are not achieving 55% to 75% of inbound traffic from organic, you are underperforming. The new reality of organic search is that you must accommodate and deliver engaging content that is easily discoverable. In Organic Search for Publishers: Understanding the Basics, you will learn how people search for information and how they find and engage with your content. In addition, you will understand the key signals a search engine uses to determine if your content is presented to someone doing a search.

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