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Smithsonian Magazine: Transforming a Beloved Magazine into a Multiplatform Experience

Smithsonian: Transforming a Beloved Magazine into a Multiplatform Experience

An inside look at how the magazine used data and research to transform their business model and better serve generations of readers

First published in 1970, Smithsonian magazine has expanded beyond the original glossy magazine filled with beautiful photos and unique content. Through a series of incremental changes, the magazine has taken the subscription product that millions of readers know and love and transformed it into a feature- and content-rich, multiplatform experience that appeals to readers across generations. We first heard about the magazine’s recent transformation during a riveting session between Rob Ristagno, ...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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