Smithsonian: Transforming a Beloved Magazine into a Multiplatform ExperienceAn inside look at how the magazine used data and research to transform their business model and better serve generations of readersBy Dana E. Neuts - December 23, 2021Auto-renew SubscriptionBusiness ModelBusiness OperationsBusiness StrategyGrowingMagazinesMembershipsNewslettersProduct DevelopmentLinkedin Email Twitter Facebook Pinterest WhatsApp ReddIt Tumblr Telegram Mix Digg Viber In 2020, Smithsonian magazine began a transformation to explore revenue and retention opportunities while giving their audience a rich, multiplatform experience.Hello There! This premium content is exclusively reserved for Subscription Insider members.Interested in joining Subscription Insider? Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!Subscribe Already Subscribed?Click Here to Sign In | Forgot your password?