Smithsonian: Transforming a Beloved Magazine into a Multiplatform Experience
An inside look at how the magazine used data and research to transform their business model and better serve generations of readers
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Dana E. Neuts
Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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