Change is here for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be on your radar? And what strategies and tactics should you be using to ensure subscriber growth?
Research shows that 62% of streaming service cancellers cite price as their reason for quitting. In the face of customer cancellations, it is time to look for ways to improve satisfaction and adjust the value equation.
With a five-year compound annual growth rate of 53 percent, community solar energy is already generating over a gigawatt of energy in the United States. Within 10 years, that should surpass 80 gigawatts. Most of that will be part of a new subscription business.
Interest in subscription boxes online is flattening, and the most recent data shows that traffic to subscription box sites is way down. There is still a lot of money in the industry, and a plateau is not a bubble, but a shakeout is coming. These three trends point to strategies that smart companies will use to survive.
Marketing a smaller business is unique. From budgets to what actually works and doesnt work for acquiring subscriptions to your processes and tools for getting your marketing done. In this Subscription Insider STATPACK, we look at marketing trends specifically focused on small businesses.
More gamers are playing -- and paying -- for video games than ever. Gaming has even surpassed paid TV among millennials. In this golden age of gaming, the offerings are vast and many companies are trying out payment plans and options, especially subscription. The winning business model has yet to be determined.
By the end of 2018, Amazon Prime counted 101 Million members. With monthly and annual plans, Amazon Prime members qualify for expedited shipping, enjoy media streaming and other exclusive digital services plus members-only shopping offers on Amazon Prime Day.Why does Amazon offer so much to its Prime Subscribers? Its simple, the average spend of an Amazon Prime member versus a non-Prime member is 133% higher!This Subscription Insider STATPACK is focused on Amazon Prime trends. This 102 page, editable PowerPoint STATPACK includes trend information on Revenue, Prime Users, Product Reach including e-commerce and streaming-entertainment, Usage, Shopping behavior, Prime Day, and more.
It no longer makes sense to buy hardware as computers and servers, each one requiring an OS install, maintenance updates, and component upgrades. Instead, let a service handle all that for you, as you subscribe to computing access over the Internet.
B2B marketing differs from consumer marketing in one crucial way: The customer base is almost always smaller. That means a viable B2B marketing plan can be more personal, more focused on particular leads, and more devoted to one-on-one human interaction.
The most successful subscription companies -- like Apple, Amazon, and Microsoft -- not only offer customers compelling reasons to remain subscribers, but they also make those subscribers happy to be locked in.