The Internet of Things: New Ways to Build Subscription Relationships

When the things you sell come with the ability to call you up and tell you about your customers, you have a new way to interact with those customers.

The market for devices that connect to the Internet is huge and growing. Someday soon, car tires will text when they are wearing out, refrigerators will announce the last yogurt, and pacemakers will call an ambulance. And consumers will sign up to pay monthly for all this to work.
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