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The Internet of Things: New Ways to Build Subscription Relationships

When the things you sell come with the ability to call you up and tell you about your customers, you have a new way to interact with those customers.

Source: Bigstock

The traditional buyer-seller relationship for goods is on the edge of change, and it's because we're giving those goods the ability to talk. Used to be, a customer walks into your store, you sell them a thing, and they walk out. That's it, sale over, toaster sold, dishwasher delivered. The only communication you get later about the toaster or dishwasher would be a message, delivered by the irate customer if the darn thing broke. That's changing now. We're giving things the abi...

 

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