Doing business in the wake of a pandemic At the beginning of the coronavirus pandemic, if you had told Trevor George he would develop and launch a subscription business for face masks in four days, he wouldn’t have believed you. In fact, he was trying to figure out how to keep his primary business, Trevco, going during COVID-19. Trevco makes licensed apparel and accessories and is one of Amazon’s top third-party sellers. By mid-March, in less than a week’s time, Trevco’s sales had dropped 60%, a...
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