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State of Ad Blocking 2016: What Publishers Need to Know

Publishers, who stand to lose $41.4 billion in ad revenue this year, fight back against the ad blockers.

Source: Bigstock Photo

Introduction This summer, individual publishers and the Newspaper Association of America (NAA) are turning up the heat on ad blockers, fighting against companies like Adblock Plus, Brave and Optimal that threaten their very livelihood. As their advertising revenue declines because of ad blocking, publishers like Axel Springer are waging court battles abroad to fight against unfair competition and business practices, China says "no go" to ad blockers, while in the U.S., t...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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