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Mather Economics shares subscription trends with Subscription Insider.

Mather Economics: COVID-19 Subscription Trends and Recommendations for Publishers

Current trends, potential risks and opportunities, and recommendations

Work. School. Shopping. News. Entertainment. Sports. Since the COVID-19 pandemic hit the U.S. in mid-March, nothing has been the same. The coronavirus crisis has changed virtually everything we do, including how we buy and use subscriptions. Mather Economics, a global leader in subscription management and customer data analytics, has been tracking subscription trends across industries. Their president, Dr. Matt Lindsay, shared some key insights about trends in the media industry with Subscriptio...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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