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Apple Bets That Customers Will Pay for a Bite Every Month

Apple is pushing hard toward subscriptions both in its app store and with its latest cloud and hardware offerings. But the personal computer giant is not blazing a trail with software as a service for consumers: Microsoft and Adobe got there first.

Source: Bigstock

At a secret meeting that it held for its developers last year, Apple preached the benefits of subscription revenue models with app creators. The meeting was held in April 2017 but was first reported by Business Insider in August 2018. Last year, the subscription model was barely on the app developer radar:

(Source: App Annie via Statista) Only 17% of mobile app developers polled last year were focusing on a recurring revenue model. Since then, Apple has been pushing develop...

 

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