Subscription Marketing Director – The National Society of Leadership and Success – Remote

Imagine a community of students taking action toward their dreams and living happier lives. In this world, people are so fulfilled they reach out and positively contribute to the lives of others. That’s who we impact, and that’s what we are building. Want to be a part of it?

To determine whether you’d be a good fit, ask yourself…

  • Would you like to go to work each day knowing that you are using your talents to help others and better the world?
  • Are you inspired by the thought of positively impacting tens of thousands of students each year?
  • Are you ready to work in an organization that is rapidly growing and embraces change?
  • Would you like to work with people whom you respect and can learn from every day?
  • Do you desire to work for an organization that cares about your growth, where your own drive and interests help you create your own future?

Our guiding question is: “Are we helping the greatest number of people in the greatest possible way?” Are you inspired? Let’s change the world together.

Overview:
The Subscription Marketing Director will join a team of 100+ purpose-driven staff members in a friendly, focused, fast-paced entrepreneurial environment.  The National Society of Leadership and Success (NSLS) is the largest leadership honor society in the United States, with over 700 chapters and more than 1.5 million members.

This role will bring a deep and diverse understanding of product commercialization and GTM best practices for content and how to drive business results. Your efforts will be centered around strategic initiatives across NSLS’s new subscription product offering. This is a pivotal organizational role for a driven GTM leader to serve as a key member of the marketing management team leading and directing marketing strategy and tactics including:

  • Product Commercialization activities for new Subscription offerings
  • Subscription eCommerce model to maximize customer experience and NSLS growth goals
  • GTM Marketing Strategy from Pilot to Launch and leading ongoing marketing activities

Who are you? You love to collaborate with the cross-functional product and marketing teams as well as agency partners to ideate, strategize, plan and launch new products with a focus on executing GTM strategies in support of strategic business goals and objectives. We welcome a leader who has product commercialization experience, ideally from the learning & development industry, who can effectively apply their knowledge and experience of adult professional education content to upcoming product launches and ongoing GTM strategy and tactics to help our team achieve overall company objectives.

Responsibilities:

  • Key role: Lead the go-to-market team for Subscription Offerings. Works collaboratively with Sales, Product Management, Marketing Communications, Demand Generation, and other teams to drive growth and customer success.
  • Product launch: Develop and document the project plan from pilot (POC/POB) to launch. Plan the launch of new Subscription-related products and releases managing the cross-functional implementation of the plan.
  • Subscription Revenue Model: Provide recommendations and help execute subscription revenue model for eCommerce transactions. Experience with testing is preferred.
  • Customer Intelligence: Be the expert on buyers of the product, how they buy and their buying criteria. Effectively segment customer needs (i.e., both for the Higher Education buyer segments  and B2B Professional) in order to inform future market and product positioning.
  • Market/Competitor Intelligence: Be the expert on competition.  Follow and analyze market trends to position the product and identify new required capabilities.
  • Customer Experience: Develop roadmap, monitor and manage end2end customer satisfaction. Engage focus groups, where and when required, to maximize customer experience.
  • Messaging: Develop product positioning and messaging that differentiates the product in the market based on POC (Proof of Concept) and POB (Proof of Benefits).
  • Content: Owns and works with Marketing team to create content (e.g., marketing campaigns, thought leadership, white papers, website content, presentations, documentation, product videos, blog posts, release announcements) to articulate the benefits of the Subscription offerings to the world.
  • Sales enablement: Partner with Product Management and Marketing team to communicate the value proposition of the product to the sales team. Develop the sales tools and training that support the selling process of the product.  Assist sales on calls when appropriate to provide deeper dives into the product.   
  • Provide ROI analysis of all campaigns highlighting areas of opportunity and optimization based on data, including Lifecycle Marketing (national demand gen prospect and customer), Regional Marketing, and Strategic Communications (website, social, etc.) monthly.
  • Drive the pricing analysis, product costing process with the product and marketing teams .
  • Ensure that intellectual property rights are established and protected prior to commercialization of innovations.
  • Ensure future subscription innovation projects are developed in accordance with the concepts, designs and specifications detailed by the requesters while maintaining an emphasis on feasibility, integrity  and timelines.
  • Manage Subscription offerings overall performance. This includes developing KPIs (e.g., number of enrollments) and performance metrics, data analytics, goal setting, forecasting, etc. 
  • Lead evaluation and implementation of new subscription products and packages working with the Product and Marketing teams.
  • Maintain expert knowledge of current and emerging technologies in an area of expertise of subscription offerings. Provide SME support for Thought Leadership activities related to Subscription offerings.
  • Review and make recommendations on innovative new business opportunities.

Characteristics:

  • Ability to effectively deal with work and time pressures to accomplish job requirements in an efficient and effective manner
  • A consummate communicator, you garner consensus from the team and win stakeholder buy-in on new, challenging and complex ideas
  • Laser-focused attention to detail, resourcefulness and leadership are your key strengths
  • You can research, analyze and write customer LTV, have experience in lead scoring, journey mapping and pipeline management.
  • Strong analytical skills and experience with reporting and data analysis
  • Ability to communicate effectively in speech and writing
  • Project management skills, with impeccable attention to details
  • Ability to balance, prioritize and deliver excellent results under tight deadlines
  • Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change
  • Excellent written and verbal communication and interpersonal skills
  • A people-focused manager, you bring out the best in your team
  • You can transition seamlessly between projects of varying scale, audience, format and distribution channel and prioritize those projects accordingly
  • A customer focused attitude
  • Strong drive for results
  • Ability to collaborate with cross-functional teams
  • Ability to analyze problems and create a solution

Requirements:

  • 7-10 years in product commercialization and GTM roles, preferably in the Learning & Development, Higher Education, Training, EdTech SaaS, or Instructional Design industries.
  • Bachelor’s Degree required.
  • Experience with marketing to both B2C and B2B audiences.
  • Experience in project planning, product launches and marketing strategies (i.e., market research, competitive analysis, market analysis and segmentation, a wide variety of inbound/outbound marketing disciplines, including social media, paid and organic search, advertising, retargeting, email, direct and event marketing channels)
  • Previous experience with membership organizations or content subscription companies is a plus.
  • Strong analytical thinker with proven experience leveraging data and analytics
  • Superior leadership and project management skills
  • Excellent organizational skills, with close attention to detail
  • 2-5 years CRM experience. HubSpot experience is a plus

NSLS Employee Benefits:

  • Medical, Vision, and Dental.
  • 401K with employer contribution.
  • Opportunities for advancement as we expand into new markets.
  • Working at a Remote-First company with a team of positive people.
  • Feel good knowing you are using your talents to better the world.
  • 1.5hr lunch to work out at a local gym and membership subsidized.
  • Bonuses based on achievement of company-wide metrics.
  • A company that believes and invests in your personal and professional growth.
  • Generous PTO, holidays, PLUS the week between Christmas and New Year’s Day.

The National Society of Leadership and Success is an equal opportunity employer. We are committed to diversity, equality, and inclusion.

Visit nsls.org to learn more about our organization.

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