IDES is a vertical search engine for the plastics industry that's attracted 310,000 free users and 9,000 paying members with premium features to make engineers, designers and product fabricators' lives easier. Insider spoke with the director of business development and the marketing manager to learn why the site's freemium model was crucial to its growth, and why they've tightened registration requirements to generate more qualified prospects for targeted upselling.
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Thursday April 28 from Noon to 1 PM
How to Track, Apply, and Optimize Acquisition for LTV
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How to calculate LTV, build cohort analysis, and more.
How to apply analysis and insights to optimize acquisition efforts for LTV.