Vertical Search Engine Triples Paying Subscribers and Grows Prospect Database 10x with ‘Freemium’ Model
IDES is a vertical search engine for the plastics industry that’s attracted 310,000 free users and 9,000 paying members with premium features to make engineers, designers and product fabricators’ lives easier. Insider spoke with the director of business development and the marketing manager to learn why the site’s freemium model was crucial to its growth, and why they’ve tightened registration requirements to generate more qualified prospects for targeted upselling.
