Five on Friday: SaaS Apps, Keyword Research & IAB’s Podcast Playbook

Featuring IAB, Iterable, BuzzSumo, Moz and Business2Community

In this weeks Five on Friday, Business2Community recommends three SaaS applications that we should all be using, IAB releases its first Podcast Playbook, a buyers guide for podcast advertising, Media Post shares highlights of a recent report from Iterable with email tactics used by subscription box companies, BuzzSumo tells us that Facebook engagement for brands and publishers is down 20 percent this year, and Moz offers five strategies for keyword research in 30 minutes or less.
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