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By Katherine Noyes The New York Times on Wednesday announced that it is expanding its digital subscription product offerings with two new tiered options: NYT
By Minal Bopaiah Here’s a bit of advice I never thought I’d give our readers: Don’t nail down who your target audience is when launching
By Katherine Noyes The flurry of launches continues fast and furious in the eBook subscription space. Last month we looked at Epic’s new service targeting
By Katherine Noyes Roughly a year ago we saw the launch of Marvel Unlimited, a subscription-based mobile app that offers access to more than 15,000
By Katherine Noyes The virtual ink had barely dried on our Table of Estimated Subscription Revenues last week when the Financial Times published results indicating
By Minal Bopaiah Perhaps you’ve heard that Facebook just bought WhatsApp for $19 billion. But did you know that WhatsApp, unlike most social media and
By Katherine Noyes It’s no secret that subscriber metrics are key for any digital subscription site, but tracking and reporting them accurately can be a
By Minal Bopaiah News and information publishers used to have it simple. You chose a medium and then published your information according to that medium’s
By Minal Bopaiah Quick on the heels of the subscriber acquisition deal Spotify made with The Times, The Sun announced plans to acquire more subscribers
By Minal Bopaiah When it comes to mobile app subscriptions, there are a lot of unknowns right now. How many people will actually buy a
