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March 13, 2014

Slide Bureau’s Innovative Subscription App Meets Hidden Market Needs

Case Studies, Subscriber Only /

If you’re looking to get inspired by innovative content offerings in the digital subscription department, Jackson Fish Market never disappoints. Last year we profiled its first subscription site, A Story Before Bed. This week, we spoke with CEO Hillel Cooperman about the company’s new subscription service — Slide Bureau, which allows small businesses and professionals to create unique and artistic slide presentations. Cooperman discusses why the iPad app is worth a subscription, why the company is eager to produce custom templates, and why humility is the best approach when launching a new digital subscription product.

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Case Study Lessons: Delay Identifying Your Target Audience When Launching Subscription Apps

Industry Announcements, News, Subscription Apps /

By Minal Bopaiah Here’s a bit of advice I never thought I’d give our readers: Don’t nail down who your target audience is when launching an innovative subscription app. Sounds like heresy, doesn’t it? Even I thought so when Hillel Cooperman, CEO of Jackson Fish Market spoke to me about their new iPad subscription app, Slide Bureau. But, he’s right. Given one caveat — the subscription app you’re launching is using innovative technology and creating content that can’t…

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