Case Study Lessons: Delay Identifying Your Target Audience When Launching Subscription Apps

By Minal Bopaiah Here’s a bit of advice I never thought I’d give our readers: Don’t nail down who your target audience is when

By Minal Bopaiah

Here’s a bit of advice I never thought I’d give our readers: Don’t nail down who your target audience is when launching an innovative subscription app.

Sounds like heresy, doesn’t it? Even I thought so when Hillel Cooperman, CEO of Jackson Fish Market spoke to me about their new iPad subscription app, Slide Bureau.

But, he’s right. Given one caveat — the subscription app you’re launching is using innovative technology and creating content that can’t be replicated in print.

In Slide Bureau’s case, that means allowing subscribers to create artistic slide presentations with ready-made templates that can also embed live Web-based data, like stock quotes and YouTube videos, with ease.

Cooperman and his team built the app with busy professionals and small businesses in mind, like real estate agents and restaurant owners who are constantly creating slides with images and changing information.

But Cooperman also says, “We really don’t know who our target audience is,’ Instead, the company takes a wait-and-see approach, giving away the first 10,000 subscriptions and then looking for feedback on who’s using their app and how. To facilitate this, Slide Bureau is willing to make custom templates for free and on-demand for subscribers.

“Some [companies] may see it as more work, but [consumers are] telling me what product they need. They’re doing the work for me!” Cooperman exclaims.

You can our Case Study on Slide Bureau and get the details on their innovative app by joining Subscription Site Insider today.

Up Next

Register Now For Email Subscription News Updates!

Search this site

You May Be Interested in: