Case Study Lessons: Delay Identifying Your Target Audience When Launching Subscription Apps

By Minal Bopaiah Here’s a bit of advice I never thought I’d give our readers: Don’t nail down who your target audience is when
By Minal Bopaiah Here's a bit of advice I never thought I'd give our readers: Don't nail down who your target audience is when launching an innovative subscription app. Sounds like heresy, doesn't it? Even I thought so when Hillel Cooperman, CEO of Jackson Fish Market spoke to me about their new iPad subscription app, Slide Bureau. But, he's right. Given one caveat -- the subscription app you're launching is using innovative technology and creating content that can't…...

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