Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
Start Here
Latest
This week’s Five on Friday explores improving the in-app subscription user experience, the perception of the media, instant gratification, unused marketing assets, and the opinion
This week’s Five on Friday features five predictions for 2016 from other subscription business experts, including: multimedia content, social media advertising, free vs. ad-supported models,
On Tuesday, Boston Globe publisher John Henry apologized to subscribers for the home delivery debacle they experienced over the previous week or so. According to
When starting a subscription business, consider these six questions when deciding if the subscription model is right for you.
This week’s Five on Friday takes a look at native ads, Hubspot cancelling opt-ins, managing uncertainty in your business, understanding your customers, and the biggest
Two weeks ago Twitter removed share counts from Tweet buttons on publisher sites, and some publishers are upset about the change, reports DigiDay. Some of
Tidal gets its third CEO, publishers tell Twitter their frustrations, Apollo considers purchasing Tribune Publishing. We have those headlines as well as news about payments,
The majority of Hulu subscribers are willing to sit through limited ads, the New York Times is changing its commenting system, and Nickelodeon adds eight
When Facebook (NASDAQ: FB) reported third quarter revenue above projections, stockholders indicated their approval, boosting stock prices by almost 5% at one point, says Business
What’s black and white and ‘read’ all over? A newspaper! That may be an old joke, but that’s still true today, even for newspapers like
