Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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This week’s Five on Friday offers up 31 LinkedIn tools, some product marketing gems & more!
Is Twitter the right social media platform for your business? Learn more in this installment of Subscription Biz Basics where we give you 15 illustrated
Here are 30 expert tips for creating a comprehensive Public Relations strategy to cover subscription launches, paywall announcements, pricing changes and event promotions.
To mark their respective centennial celebrations, Aviation Week & Space Technology and Boeing have digitized 100 years of Aviation Week, reports Folio. The 100-year digital
This week’s Five on Friday explores optimal character length for tweets, issues with binge watching, desktop reading declines, free infographic templates and more.
Earlier this week IAB Tech Lab released a primer for publishers on how to handle ad blocking. The 23-page report provides a comprehensive overview of
Video testimonials of satisfied subscribers or members on your site are effective in raising conversion rates and improving account lifetime value. While anyone can write
How can you combine a wholesale book business and a passion for children’s literacy to get more books in the hands of kids? With the
As far as subscription box companies go, CubeForme is as unique as they get. The company, co-founded by childhood friends Nick Nguyen and Kyle Phan,
On Monday, IBT Media announced the website redesign of Newsweek International and International Business Times, a continuation of its global rebranding. According to the announcement,
