Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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This week’s Five on Friday explores optimal character length for tweets, issues with binge watching, desktop reading declines, free infographic templates and more.
Earlier this week IAB Tech Lab released a primer for publishers on how to handle ad blocking. The 23-page report provides a comprehensive overview of
Video testimonials of satisfied subscribers or members on your site are effective in raising conversion rates and improving account lifetime value. While anyone can write
How can you combine a wholesale book business and a passion for children’s literacy to get more books in the hands of kids? With the
As far as subscription box companies go, CubeForme is as unique as they get. The company, co-founded by childhood friends Nick Nguyen and Kyle Phan,
On Monday, IBT Media announced the website redesign of Newsweek International and International Business Times, a continuation of its global rebranding. According to the announcement,
This week’s Five on Friday explores improving the in-app subscription user experience, the perception of the media, instant gratification, unused marketing assets, and the opinion
This week’s Five on Friday features five predictions for 2016 from other subscription business experts, including: multimedia content, social media advertising, free vs. ad-supported models,
On Tuesday, Boston Globe publisher John Henry apologized to subscribers for the home delivery debacle they experienced over the previous week or so. According to
When starting a subscription business, consider these six questions when deciding if the subscription model is right for you.
