14 Strategies for Better Subscription Retention

Subscription Business Marketing

Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.

Here are some of our most popular & evergreen content focused on Subscription Business Marketing:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscriber Business Marketing information below – both news and subscriber-only – organized by date:

Drive Site Traffic With ‘Cheap’ PR Tactics

Do you want to get more traffic -- without much expense -- from search and social media? Online PR combined with SEO can be powerful, especially for niche content sites. Greg Jarboe, co-founder of SEO-PR, will explain exactly how online PR can drive traffic that converts to your membership service.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How to Get Tons of Media Attention for a Membership Site

In this lively 60-minute Webinar (including a Q&A), ClutterDiet.com founder and professional spokesperson Lore Marrero discusses the five levels of expert visibility, how to gain more visibility, how to really work the media, and what to know before you hire a PR agency. This is a great video for anyone looking for more publicity for a membership or subscription site of any kind.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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