"If a young man tells his date how handsome, smart and successful he is - that's advertising. If the young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If someone else tells the young woman how handsome, smart and successful her date is - that's PR."- S. H. Simmons The above quote illustrates a truism in business: perception is everything. Why? For one, your marketing efforts won't mat...