March 7, 2016

Angie’s List Abandons Membership Model in Favor of Tiered Subscriptions

Angie’s List, a contractor and service review and ratings service, announced that it will abandon its membership model and move to a tiered subscription plan this summer, says USA Today. Angie’s List (NASDAQ: ANGI) made the announcement on March 3, 2016 as it unveiled its new Profitable Growth Plan at Investor Day.

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Creating Compelling Video Testimonials That Convert Visitors to Subscribers

Video testimonials of satisfied subscribers or members on your site are effective in raising conversion rates and improving account lifetime value. While anyone can write up a fake customer testimonial and post it to their site, due to the “in-the-moment” nature of video testimonials, there is an extra layer of authenticity that will help to convince potential subscribers that your product or service is of value.

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Story Surprise: Improving Children’s Literacy through Subscription Books

How can you combine a wholesale book business and a passion for children’s literacy to get more books in the hands of kids? With the subscription box model. That’s how founder Eric Shmuely made his dream become a reality — by creating a subscription book service for children.

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